Jakprints Link Special:
On Your Order Of $199 Or More
Use Promo Code At Checkout
LINK456DISC7
Expires 12/31/12. One-Time Use Code.
21
QR Codes Explained.
2 Comments · Posted by Matt Murphy in Fun Stuff, News, Techniques, Tutorials
A QR code, which is short for Quick Response, is a two dimensional bar code readable by a QR code reader or smart phone. The code is made up of black modules arranged on a white background. The information encoded can be text, a URL or other information. Some smart phones such as Blackberry and Droid come equipped with QR Code readers. Others like the iPhone can download a free QR Code reader app to scan these quirky bar codes.
QR Codes were originally developed by Toyota subsidiary Denso-Wave in 1994 for use in the automobile industry as a way to track parts in vehicle manufacturing. QR Codes are now used in a wide range of ways including commercial and print ads to link people to a products web page. It can also be used on a business card to add a vCard to the persons’s device. The vCard is a file format that is standard for electronic business cards that can contain a name, address, email, phone number, photos, and even audio clips. Users can also generate their own QR code by using one of the many free QR code generation sites.
Recently QR codes have become more common in marketing circles and have been used in both traditional and interactive campaigns. Some places where QR codes have been use include: billboard ads, in-store displays, event ticketing and tracking, trade-show management, business cards, print ads, contests, direct mail campaigns, websites, email marketing, and couponing just to name a few. QR Codes are valuable to marketers because it gives them the ability to measure response rates very accurately.
We are seeing more and more projects here at Jakprints come through with QR Codes, one of which is the shirt pictured above. This was produced for BPG-Werks and the QR Code on the back the shirt. When scanned it will take you to the Facebook page for their product the DTV Shredder, an all terrain vehicle that is a combination of a skateboard and a tank!
Here are some more examples of how QR Codes can be incorporated into printed materials like Stickers, Custom postcards, Favicards and Mini Business Cards. All are great examples of how to turn your project into and interactive experience for the client base you’re aiming to reach. QR Codes can be placed on virtually any print product and they add a level of connectivity that is limited only by your imagination!
No tags
Social QR Code · January 24, 2011 at 3:38 pm
Nice article, I recently launched http://www.socialqrcode.com. It is a QR Code generator designed for business to promote their Facebook/Twitter properties with QR Codes. Turn foot traffic into web traffic for your fan page and twitter profile!
Please, give it a try!
The Favicard - l*ink · January 27, 2011 at 7:03 am
[...] your design you can add text or upload a small photo. This works great too if you want to put a QR Code that will take people to your website when it’s [...]