As part of our partnership with music industry heavy hitters, Digital Music News we are providing articles for their email publications as well as their website.
Jakprints is a leader in custom printed merchandise and event promotions and we’re excited to share our wisdom and knowledge with the DMN readers and you. Their audience is comprised of highly-targeted decision-makers from every segment of the business, spanning major labels to artists to garage start-ups. This is definitely a win-win for Jakprints and DMN and we look forward to forging a long relationship.
Here’s our latest article:
Some of the most successful artists in the world lack a defined logo, signature, or even a well-strategized branding visual. All of which raises the question: do fans really care either way?
As part of a joint research project with merchandising authority Jakprints, we started researching the topic with more than a thousand, chart-topping artists. At a top level, the data shows that logos are important in certain genres, and relatively unimportant in others.