Designing a brochure doesn’t have to be intimidating. Sure it’s a little more complicated than something like a poster, but are more pages really more problems? We’ve laid out seven quick tips to help you get started on your own custom pamphlet.
1. Outline your objectives.
Determine who your audience is and identify what you want to communicate to them. List all of your key points and organize them by importance to meeting your campaign goals. A brochure advertising your businesses services will be different than a takeout or catering menu. Aligning your content with the purpose in-mind helps maximize your brochures impact.
2. Get familiar with folding.
Review all of your options for brochures and choose a style that will complement your purpose. The type of brochure and size that you pick will determine the number of panels and the area that you have to work with. Featuring stunning photos? Or want that “reveal” experience? Gate folds and Roll Fold brochures allow a little more interaction, which maximizes the impact paper makes. It’s personal.
3. Draw a rough sketch.
Before you dive headfirst into designing on your computer, break out the pencil and paper to hash-out a plan. A preliminary layout can help you solve problems, prioritize info and flesh-out ideas ahead of time. Changing the entire layout after you’ve already poured hours in photoshop is never fun.
4. Keep it simple.
Don’t overcomplicate your design or use unnecessarily wordy descriptions; less is more. Make your information easy to read and the direction flow naturally. Use the minimal amount of fonts, make practical and effective use of headlines and include a call-to-action. Pro Designers will suggest no more than three different fonts.
5. Make it aesthetically pleasing.
Custom shapes and high-quality papers can make a brochure really standout, but choosing the right typeface and color palette will bring harmony to your design. Use discretion when choosing fonts or ink colors to mirror the tone and personality of your audience.
Theres tons of free tools out there for every designer. Whether it be help with color theory, like Adobe’s Color Tool or easy to download and free fonts at DaFont.com. Need stock photos? Try the popular sites Pexels.com or Canva.
6. Proofread. Proofread. Proofread.
Avoid expensive errors by re-reading your final copy and then have a second person check your work. Once it goes to press it’s too late, and typos in your printed collateral is embarrassing. Before finalizing your artwork, print it out at 100% size on your home printer. This will ensure your fonts are a readable size and your content looks like it should.
7. Measure twice, cut once!
Download the design templates supplied by Jakprints, we’ve simplified all of the complicated stuff like pagination, bleed, cut-line and safe area for text. If you have designed your own brochures, be sure that you are confident in your measurements and that you are an expert in folding and page layout. Call or email us if you have questions or need help, we’re always happy to help out!