Painted Edge Business Cards demonstrate to future contacts that you’ve got a keen eye for good aesthetic and a passion for finishing touches and fine detail. Jakprints offers 22 standard colors (including metallic and fluorescent) to accentuate the edges and draw attention to your ultra-thick 32pt cardstock. In this article we’ll explore best practices for applying both contrasting and matching colors.
Before digging into the nitty-gritty, we should discuss some of the basics to get an understanding for the process and how to avoid some of the pitfalls. The raw unprinted appearance of any house paper is generally white. When a press sheet is printed and cut down to size, the exposed edges likewise are colorless.
The face and backside of a card can be printed in full-color to reproduce photographic images or can use a CMYK blend to simulate a solid tone. In order to make the edges eye-catching and colorful, we airbrush stacks of business cards one side at a time and air-dry. This painstakingly laborious process gives us the precision and accuracy needed to be able to apply our edge coloring to custom die-cut shapes. Antiquated methods employed by other printers only allow for applying this finishing option to standard rectangular shapes.
Pro Tip: We highly recommend Uncoated 32pt cardstock for maximum effect and best results. Standard weight card stocks may look cool when displayed in bulk, however most interactions happen with a single card exchanging hands.
There are several techniques you could utilize when designing for painted edges. A general rule of thumb is to pick your edge color first and then design around it. A favorite tactic is picking a Pantone from our Standard Edge Colors chart and then using the corresponding CMYK builds to fill elements within your design.
The edges of bold and impactful business cards typically differ from the printing on the front and back. The polarity of having contradicting colors draws attention to the cards and gives a striking appearance. The greater the contrast, the more prominent your edge color will become.
Hint: Minor imperfections caused by any pigment bleeding around the edge can be masked by “trapping” the edge color when printing darker values on the front/back and painting brighter hues on the edges.
The world’s leading vaporizer brand KandyPens chooses Jakprints for their business cards because of our 32 pt uncoated cardstock and add-on bells & whistles. They used rounded corners, painted edges and a custom die-cut to create a see-thru window in the shape of their logo mark.
For a more subtle approach, designers may choose to use the same color as where the edges meet one or both of the sides. This tactic many times will be used to make a solid black card, without the unfinished white edge. However, any of the standard non-metallic colors can be used to create an all-over color fill.
Hint: Matching the edge to the background color of the front/back of your business cards can give the appearance of colored stocks (without the added costs of a dedicated print run).
Chattanooga web design and marketing agency Maycreate, chose to blackout the edges and one side of their 32 pt Uncoated Business Cards. This simple 2-color design displays high-contrast and is easy to read. We love the execution of the inverted logo from one side to the other.