Promoting Your Mixtape: Beyond Social Media

Congratulations, your mixtape is finished! You’ve created a list of tracks you are proud of, your sound is polished and you’re ready to get your work out to the public! But wait, before you take to Twitter to spam your feed or flood your friend’s Facebook timelines, take a step back to think about your promotion strategy.

example of mixtape jacket printing

Proper branding and promotion of a mixtape are often what stands between an artist that gets noticed and one that fades into obscurity. The market is over saturated with musicians who have no idea how to get people to listen to their music once their mixtape is finished.

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Jakprints Partners With Digital Music News

This post was published and formated for an old version of the blog.

Jakprints on the cover of Digital Music News. We’re excited to announce that we’ve recently partnered with music industry heavy hitters, Digital Music News. We’ll be providing articles for their daily email publications as well as their website. Jakprints is a leader in custom merchandising and event promotions and we’re excited to share our wisdom and knowledge with theDMN readers. Their audience is comprised of highly-targeted decision-makers from every segment of the business, spanning major labels to artists to garage start-ups. This is definitely a win-win for Jakprints and DMN and we look forward to forging a long relationship.

The first post that we published with Digital Music News is an intro piece written by Allie Shaw about the state of band merchandising, who Jakprints is and what we do. Check out the article below:

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Jakprints And The Berklee College of Music

This post was published and formated for an old version of the blog.

The Berklee College of Music recently asked Jakprints, as a progressive authority in the printing and apparel industry, to create an educational video series to use in their curriculum.

In this video, industry experts Jacob Edwards (Founder and President) and Nick DeTomaso (Director of Operations) share insights and advice on how to get started when marketing your music and yourself as a brand and musician. Drawing on years of experience and deep roots in the music industry, Jacob and Nick touch on everything from the still relevant, one-color black t-shirt, to the fact that marketing and branding are necessary to the survival of the independent artist or musician.

A Few Key Take Aways From The Video:

  • Merchandising Is The Future Of The Music Industry
  • Keeping It Simple Will Give You The Highest ROI 
  • A Consistent Brand Is The Key To Success

 Script:

Episode 1: Music Marketing & Merchandising

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The NAMM 2012 Show: A Wrap-Up

This post was published and formated for an old version of the blog.

 

The National Association of Music Merchants — better known as NAMM — is a nonprofit organization that unifies the music product industry. They’re able to work with everyone from international heavy hitters like ESP to your local mom-and-pop guitar shop up the road. Their conventions are filled with everything new and exciting in the industry, it’s the CES of the music world, and The NAMM 2012 Show was no different.

More than 100,000 music industry veterans descended on Anaheim, CA last weekend for the largest music retailer convention in the world. Music legends such as Slash, Tommy Lee, Alice Cooper, David Crosby, Stephen Adler and Bootsy Collins were onsite for demos.
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Jakprints to attend D-Fest Music Conference & Festival

This post was published and formated for an old version of the blog.


For the 6th consecutive year, Jakprints is proud to announce we will be attending DFest in Tulsa, OK this Friday and Saturday July 24-25.

The event began as small festival at a bar in Tulsa to help co-founders Tom Green and Angie DeVore-Green and their band Ultrafix win a Jim Beam/Rolling Stone Magazine Best Unsigned Band Contest.

Since then, it has evolved into a 2 day music festival and conference that brings together professionals in the music industry, music enthusiasts, and emerging artists from across the U.S to celebrate diversity in music.

This years event is sure to be another success – featuring over 160 artists on 13 different stages with headliners including Cake and The Black Crowes.

The festival also offers educational panels, clinics and a tradeshow where you can take advantage of networking and resource opportunities in the music industry.

And for the first year in the events’ history, a Yoga conference sponsored by Whole Foods Market will be incorporated into the festivities. (Talk about diversity!)

As a sponsor of the event (we printed the programs for this year’s festival – make sure you get one!) we are proud to attend and hope we see some of you there!

For more information about DFest, visit dfest.com

Letter of Appreciation to Jakprints From Arrica Rose

This post was published and formated for an old version of the blog.

“Dear Alicia,

Just wanted to say thank you so much for Jakprints involvement in our I HEART Austin event at SXSW. The event was quite a success and we really appreciate your support.

Best,

Arrica Rose

*Check out her tunes and sultry voice
at www.myspace.com/arricarose

Letter of Appreciation to Jakprints from Sonicbids

This post was published and formated for an old version of the blog.

“Hi Alicia. …I wanted to thank you again for your contribution to our presence at SXSW…You guys turned the banners around quickly, they looked better than we imagined, and as always, you guys were a joy to work with…

Eric Keating
Marketing, Acquisition
Sonicbids.com

The 2009 Cleveland Scene Music Awards

This post was published and formated for an old version of the blog.

Jakprints Affiliated Band Wins Cleveland’s Best Hardcore Band!

Having recently issued Last Ones on their own newly formed Forest City Records, the guys in this hardcore band take local pride seriously. They recorded the album – a nice balance of heavy hardcore and more accessible punk melodies – here at Ante Up Audio and Conquistador studios, and had the graphics locally printed and designed too.

(New CD Booklet Printed by Jakprints.com)
Image: Scene Magazine

We are a Proud Sponsor of CITYMUSIC CLEVELAND

This post was published and formated for an old version of the blog.


UP & COMING
FEBRUARY CONCERTS:

PROGRAM #4: Chamber Music Masterpieces

Special Guest Artists:
Edward Arron, Catherine Cosbey, Zsolt Eder, Charles Krenner, Kyung Sun Lee, Peter Salaff, Eric Wong, Keiko Ying
Franz Schubert: String Quintet in C Major, D.956
Felix Mendelsson: Octet in Eb Major, Op.20

Wednesday, February 18, 2009, at 7:30 pm
* Fairmount Presbyterian Church
2757 Fairmount Blvd., Cleveland Heights, OH 44118; 216-321-5800

Thursday, February 19, 2009, at 7:30 pm
Rocky River United Methodist Church
19414 Detroit Rd, Rocky River 44116; 440-331-7676

SEE ALL

http://www.citymusiccleveland.org/

 

Check Out Ice Cream Man’s New T-shirts

This post was published and formated for an old version of the blog.



“Thanks to Jakprints
and Indie Merch, we have a whole bunch of new shirts for sale. There’s the all-over pop/cone print shirt in girls and guys, stencil truck in girls (silver on blue)/guys (silver on black), an ICM logo shirt, and two new designs from logo designer, Matt Petersen. Venture over to our store to check them out as well as our 2008 silk-screened tour poster signed by Jay Ryan and buttons from Busy Beaver Buttons. Just think, you can buy someone a cool present and help us out at the same time…” read more


http://www.indiemerchstore.com/icecreamman

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