Do Artists Need Logos? Research Is Inconclusive…

As part of our partnership with music industry heavy hitters, Digital Music News we are providing articles for their email publications as well as their website.

Jakprints is a leader in custom printed merchandise and event promotions and we’re excited to share our wisdom and knowledge with the DMN readers and you. Their audience is comprised of highly-targeted decision-makers from every segment of the business, spanning major labels to artists to garage start-ups. This is definitely a win-win for Jakprints and DMN and we look forward to forging a long relationship.

Here’s our latest article:

Some of the most successful artists in the world lack a defined logo, signature, or even a well-strategized branding visual. All of which raises the question: do fans really care either way?

As part of a joint research project with merchandising authority Jakprints, we started researching the topic with more than a thousand, chart-topping artists.  At a top level, the data shows that logos are important in certain genres, and relatively unimportant in others.