Translation Please! Color Lingo In Print

Print lingo can get pretty intense, but we’re here to act as your translator so you can send your projects to the press with confidence. Color is an integral part of your print project, and having a grasp on the print lingo associated with it is just as important as your finished product. We want your project to be the best it can be, so we’re breaking down the different color models to make printing color confidently a breeze.

additivergbmodelRGB

RGB is broken down into red, green and blue. RGB is a light based color model, so it is the model of choice for digital design and anything on an electronic screen. RGB is an additive process, so more light means more brightness. This color model is used in digital design to create web-safe colors that will display the same or similarly on a variety of monitors. However, every computer monitor is calibrated differently when it comes to brightness and hue. So even though an RGB system is used, the color you see on your screen might not be exactly what someone else sees.

RGB files are also used in screen printing. Our Color Separation Team will hand separate the colors in your file and match each color to a specific Pantone ink.

Monitor calibration is important to keep in mind when it comes to digital proofing. Digital proofing is faster and more economical, but we suggest requesting a hard copy proof if color accuracy is a priority.

cmyk-transparentCMYK (Process Printing)

Cyan, Magenta, Yellow and Black make up this color model that is used by a vast majority of the full color print process. The four colors are layered in different quantities to make specific shades, and formulas are developed to achieve  colors. Rich black, a mixture of CMYK colors to make a deeper shade than black ink alone, might look something like C=30 M=30 Y=30 K=100. CMYK is a subtractive process, so more ink means less brightness.

CMYK printing is not guaranteed to produce the same results 100% of the time. There’s room for some color variation from run to run, so the color on a reorder of a print job might differ from the first. But don’t let that alarm you! The difference is pretty negligible, and we offer custom Pantone inks if color is imperative to your print project. We can also match colors on orders you’ve previously printed with us to keep your colors consistent. Just let us know and keep a sample of your last project handy so our press operators can match your new project to it.

This handy video dives a little deeper into the difference between CMYK and RGB.

 

pantone-jakprintsPMS (Spot Colors)

PMS, or Pantone Matching System, is a system designed by the Pantone Color Institute that standardizes colors. This means different people in different locations can refer to the PMS and produce the same color. Each Pantone is assigned a different number and put into PMS swatch books to make referencing and finding the right hue a breeze. We offer over 1,114 custom Pantone inks to ensure that the color used is your color. We even offer fluorescent and metallic tones to add some print pizzazz .

When color is a top priority for your Letterheads, Apparel or Stickers, providing a custom Pantone is the way to go. Unlike CMYK, spot colors are premixed to perfection so there is less room for color deviation from run to run. 

Now that you know the lingo, you can have the comfort of knowing that the color of your print job is going to be exactly as your dreamed it would be. Now that you’ve mastered color lingo, dive into our finishing options to perfect your project.

Creating Prints of Your Artwork

You’ve spent hours on every line and brush stroke; you’ve waited for the perfect natural lighting before snapping that photograph. Now comes the hard part: putting your artwork in the hands of the public.

Creating prints of your art makes your work more affordable and accessible to a wider range of audiences than selling solely originals, but not all prints are created equal. Anything worth printing, is worth printing well; don’t settle for a faded image on flimsy paper. This won’t do justice to your art and it won’t produce a product your audience will want to hang in their homes.

Creating and selling prints is a ‘make or break’ process. If not approached correctly, your prints can either create revenue or bleed you dry.

Whether you’re a printing veteran or just beginning the venture into selling your art, having quality prints is a step in the right direction. If you’re feeling overwhelmed with options for creating prints of your artwork, have no fear. We’re about to walk you through the pros and cons of one of the most popular art print options, Giclées.

newsstand giclee example

T.SQ Newstand by Grotesk

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Glossary of Screen Printing Terminology

Screen Printing is a printing method where ink is driven through a stencil with a squeegee– but you probably knew that. It’s all the other jargon that can feel like the screen printing business has its own language. Here’s a comprehensive list of terms, inks and equipment to help you understand what’s going on and get going with your next print project.

Example of Color Separation Terms

All the terms you might hear thrown around when researching screen printing.

Bit Map– an image created on a visual display unit where each pixel corresponds to one to more bits in memory, the number of bits per pixel determine the number of available colors. Bitmapped graphics is often referred to as raster graphics.

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What to Expect With Over the Zipper Screen Printing

Screen printing is a lot like painting with a roller. On a flat wall, the paint will go on evenly and smooth. When the roller hits a bump in the wall, it skips a space and there is a break in the color, a little gap that the paint doesn’t hit. Fleece hoodies are mostly smooth unless you hit a zipper or pocket. Luckily, we’re experts at Jakprints and we have the know how to work around these limitations.

Apparel with non-traditional print areas is extremely popular right now. But, this type of printing often comes with its own challenges, like how to get your design to look good while printing over seams and zippers. This can be tricky but not impossible and the final products are always worth the effort. We sat down with Jeff Wisenberg, head of Apparel Production here at Jakprints, to get some tips and information about the process of printing over zippers.

Color swatches and ink

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Screen Printing Tips From The Pro’s

We sat down with some of the best and brightest Jakprints employees, LT Magnotto & Jeff Wisenberg, to talk about the ins and outs of screen printing.

LT-Screenprint

LT has worked in color separation at Jakprints for more than a decade and is considered one of  the best in the industry.

Color separation is the process of breaking down a full color image into a few colors so that it can be screen printed without the eye seeing the limited number of colors.

jakprints-jeff-weisenberg

 

 

Jeff has the honor of being the very first employee of Jakprints. He’s put in 16 years of hard work to help build the  foundation of what we have today. Jeff is the head of apparel production, making sure they have everything they need in order to make the best possible product.

Tips for Screen Printing

Some designs work better for screen printing than others but, as LT says, “Everything works, we won’t turn any projects away.”

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New Video: Apparel Screen Printing – Image Locations

This post was published and formated for an old version of the blog.

Did you know that your artwork can be placed almost anywhere on a piece of apparel? Jakprints is leading the pack with the amount of customization options we offer, and our quality is second to none. Around here we encourage thinking outside the box, so be as creative as you want with your custom shirt printing.

Check out resident Apparel Guru Angie Franklin as she provides insightful advice on “where” and “how big” to apply graphics on your next apparel order. She will help you master the art of t-shirt design by providing helpful hints about Max Print Areas and Anchor Points, as well as guide you through some of the possible results when printing over non-conventional image areas.

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New Video: Jakprints Print Talk: CMYK vs RGB

This post was published and formated for an old version of the blog.

As part of our newest educational series we are looking at the differences between CMYK and RGB color modes and what print processes they work best for.

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10 Biggest Mistakes Artists Make When Ordering Merch

This post was published and formated for an old version of the blog.

As part of our partnership with music industry heavy hitters, Digital Music News we are providing articles for their email publications as well as their website.

Our latest article:

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Product Showcase – Clear Stickers

This post was published and formated for an old version of the blog.

What’s a Clear Sticker? Glad you asked. Instead of telling you we thought showing you would be best. Clear Stickers are great label alternatives if you’re on a budget but want a custom shape for your design. Fantastic for application on windows, glass, beer bottles or mirrors. The possibilities are endless and did we mention there’s a unicorn?

Have you used Clear Stickers before?
How did you use them?
Post a pic in the comments!
What other product showcases would you like to see?
Let us know in the comments!

Jakprints And The Berklee College of Music

This post was published and formated for an old version of the blog.

The Berklee College of Music recently asked Jakprints, as a progressive authority in the printing and apparel industry, to create an educational video series to use in their curriculum.

In this video, industry experts Jacob Edwards (Founder and President) and Nick DeTomaso (Director of Operations) share insights and advice on how to get started when marketing your music and yourself as a brand and musician. Drawing on years of experience and deep roots in the music industry, Jacob and Nick touch on everything from the still relevant, one-color black t-shirt, to the fact that marketing and branding are necessary to the survival of the independent artist or musician.

A Few Key Take Aways From The Video:

  • Merchandising Is The Future Of The Music Industry
  • Keeping It Simple Will Give You The Highest ROI 
  • A Consistent Brand Is The Key To Success

 Script:

Episode 1: Music Marketing & Merchandising

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