The Berklee College of Music recently asked Jakprints, as a progressive authority in the printing and apparel industry, to create an educational video series to use in their curriculum.
In this video, industry experts Jacob Edwards (Founder and President) and Nick DeTomaso (Director of Operations) share insights and advice on how to get started when marketing your music and yourself as a brand and musician. Drawing on years of experience and deep roots in the music industry, Jacob and Nick touch on everything from the still relevant, one-color black t-shirt, to the fact that marketing and branding are necessary to the survival of the independent artist or musician.
A Few Key Take Aways From The Video:
Confused by how to order the garment that you need? Unsure what print locations are standard versus custom? Wish somebody would just spell it out in plain English? No problem.
In what will be the first in a series of many, this introductory video was produced by Jakprints to equip you with the need-to-know facts of apparel screen printing. Watch as industry expert, and Jakprints Account Manager, Angie Franklin walks you step-by-step through the basics of garments, inks, print location and finishing.
Foil stamping is a great accent to any piece, and can be the perfect finishing touch around the holiday season. Aspen Santa Fe Ballet made a massive 6×11.5″ postcard on 12 pt. Uncoated Cardstock with a custom gold foil stamp to promote their upcoming performance of The Nutcracker. Sure, you’ve seen foil stamping on that holiday card you got from Aunt Marlene last year, or in the latest design magazine, but this age-old technique is still mysterious to many. Continue Reading…
A QR code, which is short for Quick Response, is a two dimensional bar code readable by a QR code reader or smart phone. The code is made up of black modules arranged on a white background. The information encoded can be text, a URL or other information. Some smart phones such as Blackberry and Droid come equipped with QR Code readers. Others like the iPhone can download a free QR Code reader app to scan these quirky bar codes.
QR Codes were originally developed by Toyota subsidiary Denso-Wave in 1994 for use in the automobile industry as a way to track parts in vehicle manufacturing. QR Codes are now used in a wide range of ways including commercial and print ads to link people to a products web page. It can also be used on a business card to add a vCard to the persons’s device. The vCard is a file format that is standard for electronic business cards that can contain a name, address, email, phone number, photos, and even audio clips. Users can also generate their own QR code by using one of the many free QR code generation sites.
Recently QR codes have become more common in marketing circles and have been used in both traditional and interactive campaigns. Some places where QR codes have been use include: billboard ads, in-store displays, event ticketing and tracking, trade-show management, business cards, print ads, contests, direct mail campaigns, websites, email marketing, and couponing just to name a few. QR Codes are valuable to marketers because it gives them the ability to measure response rates very accurately.
We are seeing more and more projects here at Jakprints come through with QR Codes, one of which is the shirt pictured above. This was produced for BPG-Werks and the QR Code on the back the shirt. When scanned it will take you to the Facebook page for their product the DTV Shredder, an all terrain vehicle that is a combination of a skateboard and a tank!
Here are some more examples of how QR Codes can be incorporated into printed materials like Stickers, Custom postcards, Favicards and Mini Business Cards. All are great examples of how to turn your project into and interactive experience for the client base you’re aiming to reach. QR Codes can be placed on virtually any print product and they add a level of connectivity that is limited only by your imagination!
We’re proud to announce that Jakprints’ Screen-Printing Production Manager, Jeff Weisenberg has authored another article in Printwear, the leading industry/trade magazine for apparel embellishment.
Jeff’s latest article is featured in the August 2010 issue and is entitled “Don’t Fear The Fleece”. Within it he shares some printing tips and techniques he’s developed through the years, and talks about dealing with the various problems and pitfalls that can arise when printing on hoodies and sweats.
It’s another great read from Jeff, as he is able to tackle these technical subjects, while injecting a some personality and humor into it. Click here to check out the Printwear article.
The blog Quality in Print has posted an excellent article on JPEG compression, how it works and what settings should be used to ensure that artifacts in your images are kept to a minimum. If you haven’t heard of them, be sure to browse the other posts, they are full of great information for anyone interested in the offset printing process.
We’re running our free metallic gold special through December 2009. With that in mind, we’ve put together a quick tutorial on setting up a spot color in Adobe Illustrator. For those of you that are new to setting up files with a spot color (or for anyone that might want a refresher) this is a high quality upload so you can see all the details in full screen.
Do you know the best way to set up a digital file for die-cutting? It’s a question we often answer for designers and customers alike. It isn’t as complicated as you think, and a lot of it has to do with a tidy and organized file. Our Prepress Manager, Tim Shoda demystifies digital die lines with a quick video tutorial. (It’s high quality so you can see all the details in full screen.)